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Business & Regional

GS1 Digital Link: How a Product QR Code Encodes GTIN, Lot, and Serial

Codexengr, QR Systems Engineer
Published 2026-08-26 (Updated 2026-10-05)
6 min read
Peer Reviewed & Fact Checked

1. The URI Pattern

GS1 Digital Link places identifiers in a web address, with each identifier introduced by its Application Identifier: `https://example.com/01/09506000134352/10/LOT123/21/SER456` * 01 is the GTIN. * 10 is the batch or lot. * 21 is the serial number.

2. One Code, Two Jobs

The same symbol can be read by point-of-sale scanners that extract the GTIN, and by consumers whose phones open a product page with ingredients, recycling guidance, or authenticity checks.

3. Implementation Notes

* Use a stable resolver domain you control. * Keep identifiers valid, including the GTIN check digit. * Print to GS1 quality guidance and verify scanning at the point of sale.

Frequently Asked Questions

Does GS1 Digital Link replace the EAN barcode?

It is intended to coexist and gradually complement it. Retailers must support 2D scanning at checkout.

Can I use any QR generator?

The payload must follow the GS1 syntax, and print quality must meet GS1 guidance.

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