QR Codes for Trade Show Exhibitors: Lead Capture, Catalogue Downloads, and Follow-Up

1. Lead Capture QR

Place a QR on your booth counter and backdrop. Scanning opens a short lead form: name, email, company, and interest area. No business card exchange needed. The form connects to your CRM.

2. Catalogue Download

A QR on printed collateral links to a digital product catalogue. Track which catalogues are downloaded and by whom when the download requires an email entry.

3. Demo Booking

A QR on the booth links to a calendar booking page for a post-show product demo. Capturing demo bookings at the event, while interest is high, significantly improves conversion.

4. Follow-Up Sequence

Configure an automatic follow-up email sent within 24 hours of a QR lead submission. The email references the show, thanks the visitor, and includes next steps.

5. Unique QR Per Campaign Element

Use different QR codes for the backdrop, counter, printed handout, and badge. Comparing scan rates tells you which touch point drives engagement.