QR Codes on Wine Labels: Tasting Notes, Origin Stories, and Regulatory Compliance

1. EU Digital Label Requirement

From December 2023, wines produced in the EU must display a nutrition declaration and ingredient list. QR codes are the accepted method for this disclosure, provided the label also shows the energy value and the code links to the required data without requiring account creation.

2. Consumer Engagement Content

Beyond compliance, wine QR codes link to: * Vintage-specific tasting notes and suggested food pairings. * Estate story, winemaker video, and vineyard images. * Retailer and restaurant finder.

3. Label Space

Wine labels are small. Use a QR that fits between 1.2 and 2 cm without cutting into the quiet zone. Keep the payload to a short URL and use level M.

4. Bottle Surface Challenges

Curved glass causes distortion. Place the code on the flattest part of the label and test scanning before production.