How to Use the Boutique QR Suite
Boutique QR codes earn their keep when they extend the shopping experience: the lookbook travels home with the shopper, new arrivals reach regulars first, appointments book without a phone call, and the return policy is one scan away at the moment of decision. Build one code per job, then place each where its moment happens.
Place each code where its moment happens
The lookbook code belongs in the window and on bags, new arrivals on the door and social cards, appointments at the till and in the fitting area, and the return policy at the till. A code in the wrong place gets ignored, however good it is.
Keep destinations under your control
Point printed codes at URLs you control, such as short redirects, so you can swap the destination without reprinting. A lookbook that moves to a new host should not orphan every printed card.
Test before you print
Print a sample at the real size, scan it on two different phones in real shop lighting, and confirm the whole journey works, from scan to appointment. Keep the quiet zone clear and use dark modules on a light background.
