How to use the QR Dynamic vs Static ROI Calculator
How this calculator works
Both options are judged on the same revenue: expected scans times the value you assign to a scan. ROI is revenue minus cost, divided by cost. The winner is the higher ROI, and the break-even line tells you how many extra scans the pricier option needs to justify its extra cost. The comparison is only fair if both costs are complete totals for the same campaign period.
What to include in each cost
For the static option, include design, printing, and placement. For the dynamic option, include the same plus the platform subscription for the period, and any reprint savings you genuinely expect. Do not count benefits twice: if you claim reprint savings in the dynamic cost, do not also add them to the scan value.
When the numbers are uncertain
Expected scans and value per scan are estimates, so treat the winner as a guide, not a verdict. Run the calculation three times — low, middle, and high values — and see whether the winner survives. If it flips, the choice is genuinely close, and factors like editability and scan analytics deserve more weight than the ROI gap.