Design Inside the Usable Area
A layout that fits the stock size on screen can still fail on press if margins and bleed were never subtracted. The usable area is the only space that is guaranteed to survive trimming and stay clear of the edge. Sizing the QR code against that rectangle — not the full stock — is what keeps the code and its quiet zone intact on the finished piece.
A quick check
Compare the usable width and height with the code size your viewing distance requires. If the code does not fit, change the layout or the stock size; squeezing the code or its quiet zone trades away scans.
